Building a start-up

2014 

Product & UX Lead 
Browser add-on | Crowdsourcing | E-Commerce | Startup

Creating a product from scratch

When approaching a new product, we first need to properly identify the business opportunity, and how we can leverage it with the correct solution.
For that purpose we rely on the Business model Canvas, to help us make sure we answer all the right questions before we roll up our sleeves and start building a product

The Business Model Canvas

When approaching a new product, we first need to properly identify the business opportunity, and how we can leverage it with the correct solution.For that purpose we rely on the Business model Canvas, to help us make sure we answer all the right questions before we roll up our sleeves and start building a product

UX as a tool for achieving business goals

Going through different phases of business and product definitions, our product had undergone many shapes and variation until we reached our optimal form.
The different options were highly affected by our selection of our  distribution channel.
Should we go Pure B2C? B2B2C? Native App? Website widget? browser add-on?
all these were examined for possible execution

Embedded version
Early Alpha version
Browser Add-on
Wireframing

Once we have concluded what our optimal distribution channel would be, we used wireframes to plan each of the possible states of the product - relying on the use cases we wanted to cover

Default widget state - activated

Default widget state - activated

The widget is visible when it identifies a relevant scenario

Widget engaged - Display relevant services

Widget engaged - Display relevant services

Engaging the widget displays the relevant services recommended for the current scenario

Service engaged - Display details

Service engaged - Display details

The user can select a service to learn more abut it, connect with the provider and book it - all without leaving the current website

Graphic design - Holistic approach

The graphic design process, while relying on the business and functionality definitions, has a crucial part in determining the brand & product's identity.
Since everything is connected, we need to make sure the design serves our goals perfectly - What the brand image reflects, what the product and the landing page look&feel transmits to the user... all these should align to create the experience we want our product & company to deliver our users.

Here are a couple of the variations we examined for the Brand, Product, and Our landing page 

The Outcome

After testing the different variations, considering our core organizational & business definitions, and applying the best practices for an optimal experience - we came up with our MVP version of the PassionAnt browser add-on:

Default widget state - Activated

Default widget state - Activated

The widget is visible when it identifies a relevant scenario

Widget engaged

Widget engaged

Engaging the widget displays the relevant services recommended for the current scenario

Service drill-down

Service drill-down

The user can select a service to learn more abut it, connect with the provider and book it - all without leaving the current website

Need help planning & building your product?

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mailto: reachout@yuvaleitan.com

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